Innovation
We look at your shop, processes and numbers and show where revenue is lost. The result is a plan with clear priorities.
Shopware agency · since 2007 · Schöppingen, Germany
For big ideas and creative solutions - e-commerce that works.
Stone & Water is your Shopware agency with over 18 years of experience. We build, optimise and maintain Shopware shops, develop our own plugins and bridge the gap between marketing and IT - from the first concept to long-term growth.
Three principles - one strategy.
In e-commerce since 2007, nearly ten of those years at shopware AG. Before we build anything, we find out where your shop really gets stuck.
Creation
Design and content that fit your brand and work just as well on a phone as on a desktop.
Scale
We keep an eye on load times, servers and database and fix what slows you down, so the shop grows with your revenue.
All ideas are good - as long as they're implemented properly.
We design with technical processes that scale and deliver long-term value.
We help marketing and IT decision-makers build bridges and reach shared goals - without the typical friction at the interface.
Your contact, Dominic Steiner, worked at shopware AG in Schöppingen for nearly 10 years, looking after companies including Douglas, L’Oréal, Escada, Strenesse, Uvex and Borussia Dortmund.
- Discovery & briefingUnderstand the problems, set goals, agree the scope.
- Concept & architectureTechnical architecture, data model, integrations - planned to scale.
- Design & prototypingInterfaces in your brand look, designed for phones first.
- Development & QAClean code base, automated tests, continuous reviews.
- Launch & optimisationGo-live, monitoring and improvements based on real numbers.
More flexibility. Less complexity. One technology.
After three years of development, Shopware created a product from the ground up with version 6 - and we develop, maintain and scale Shopware 6 shops for merchants from mid-sized businesses to enterprise.
Shopware 6 · API-first
The platform for cross-channel, cross-device commerce - today and tomorrow.
Thanks to its API-first approach, Shopware 6 offers the flexibility you need to grow sustainably in today's world of automation and decentralisation. We use this platform for projects from the first business model to enterprise setups.
Flexibility
Where your customers are
Cross-channel and cross-device commerce thanks to API-first. Web, app, marketplace - one data foundation, many touchpoints.
Clarity
No unnecessary complexity
A clean interface, thoughtful navigation, consistent design. Focus back on your core business.
Growth
From start-up to enterprise
A platform that grows with you. Clean architecture as the foundation for smooth scaling.
Consulting. Creation. Engineering.
Three areas from a single source - from initial strategy to running operations.
Consulting
Strategy & oversight
- Digital strategy
- Content strategy
- Account management
- Project management
Creation
Design & brand
- Your brand in the shop
- Custom designs, no templates
- Shop, marketplace and app
- Pages that sell
Engineering
Development & ops
- E-Commerce Shopware
- Corporate sites in WordPress
- Hosting & scaling
- Maintenance & support
Built from real projects - for real projects.
Our Shopware plugins grow out of real client work and are available on the Shopware Store.
PIM for Shopware
The missing Product Information Management right inside the Shopware admin. Bulk editing, CSV import with translations, AI text generation and a variant matrix.
ALBIS Leasing
Full leasing integration for Shopware 5, 6.5, 6.6 and 6.7 - including contract types, product-page display and e-mail templates.
Shopware CDN
SEO optimisation without extra effort. Deliver static assets through an optimised Content Delivery Network.
Cache Warmer
Keeps your shop hot: scheduled cache warming, multi-shop and customer-group capable. No more first visitor stuck waiting.
Crypto Payment
Crypto payments for Shopware 6: Bitcoin, Ethereum, Cardano, Solana and XRP right in the checkout, paid into your own wallets.
AI Product Advisor
AI-powered pre-sales chat in the storefront: advises customers from the real catalog and recommends matching products. Now in the Shopware Store.
AI Cross-Selling
AI-driven cross-selling assignment from order history and catalog - market-basket analysis plus AI scoring. Coming soon to the Store.
AI Product Questions
Generates questions & answers per product via AI and shows them as a chat or FAQ on the detail page. Now in the Shopware Store.
WordPress & WooCommerce
Corporate sites and shops on WordPress - from landing pages to WooCommerce stores with Block Checkout.
What makes Stone & Water.
18+
Years of Shopware experience since 2007
500+
Shopware customers supported
4×
Shopware versions maintained in parallel (5/6.5/6.6/6.7)
6+
Plugins of our own on the Shopware Store
Ready for the next step?
Our goal is to make your business successful online.
New Shopware shop, plugin development, migration or performance optimisation - drop us a line about what you're planning.