Who is watching right now
Small and elegant on the product detail page: "12 people are viewing this product right now". Real data from your shop, anonymous and in real time.
Visitor and sales counter for Shopware Live Viewer & Sales Counter.
Social proof in the Shopware storefront - live viewer and sales counter in one plugin, GDPR-compliant and without cookies.
01
What the plugin doesNew
Two modules - one clear goal.
Social proof is one of the strongest conversion levers in e-commerce. The plugin combines live viewer and sales counter into a single, consistent trust signal - without shady fake counters.
Already sold, already trusted
"87 sold in the last 30 days" - shows the real sales history of the product. The proven social proof classic, without fake numbers.
Thresholds & time range
Show only above minimum threshold (e.g. only from 5 viewers or 10 sales). Time range selectable from 1 day to 12 months. Per sales channel separately.
Maintainable manually too
The sales count per product can be overridden in the backend - perfect for offline sales, bestseller boost or migrating legacy data.
Matches your theme
Font, colour, position and icon are configurable. Works natively with the default theme and all common custom themes.
No performance brake
Live values are loaded asynchronously via a separate API endpoint - Shopware page cache and CDN stay fully active.
02
Why it works
Psychology, not hocus-pocus.
Social proof is measurably effective - Amazon, Booking.com and every major marketplace have been using it for years. The plugin brings these proven mechanics to your Shopware shop.
Social proof · Cialdini's sixth lever
People orient themselves by what others do. In an online shop they cannot see that - we make it visible.
Three real effects from twenty years of conversion research: trust building (the product actually sells), scarcity signal (others are competing for it right now) and decision acceleration (fewer purchase doubts). The plugin addresses exactly these three effects.
Product is real, not a shelf-warmer
Buyers see: others actually buy this. The "is it any good?" filter loosens measurably.
Others want it right now too
When 14 others are viewing the detail page, the natural feeling of "I should hurry" emerges.
Fewer purchase doubts
For ambiguous products (gifts, new brands) the sales count helps make the decision faster.
03
Configuration options
Granular, no code required.
Fully configurable in the Shopware backend - from minimum thresholds to per-language display texts.
Separate configuration
Visible in the B2C shop, hidden in the B2B shop - or vice versa. Every sales channel has its own settings.
Individually overridable
Hide the display for specific products - for adult items or sensitive categories, for example.
Only from meaningful numbers
"Show only from 10 viewers" or "from 5 sales" - prevents the embarrassing "1 person is viewing" or "2 sold" copy.
Tonality adjustable
Default texts are professional but fully overridable - with custom placeholders like {count} and {period}.
DE/EN/FR/IT out of the box
All display texts are snippets - maintainable through Shopware's snippet system, additional languages easily added.
Toggle per sales channel
Compare with / without display in a split test - controllable simply via sales channel configuration.
04
Data sources & privacy
Real numbers, no fake counters.
We don't build in mock numbers that grow with every reload. The plugin shows only real values - and hides the display when the threshold is not met.
Anonymous session snapshots
The plugin counts active sessions on the product detail page over an anonymous 5-minute window. No personal data, no user tracking.
Real order data
Sales counts are aggregated from actually completed orders - no estimates, no projections. Optionally including cancellations.
No cookies, no tracking
Neither live viewer nor sales counter sets cookies or uses personal IDs. Snapshot counting runs server-side on sessions that already exist anyway.
05
Backend maintenance
Manually overridable when needed.
Online sales are only one part - those who sell offline, direct B2B or at trade shows can maintain the count manually.
Manual maintenance for offline sales
Sales count per product overridable in the backend.
If you also sell through physical stores, trade shows or telephone orders, the sales count per product can be adjusted manually - either absolute ("set to 247") or relative ("add 50"). Perfect for multi-channel merchants who don't sell online only.
Right in the product listing
"Sales" column in the product listing - click the value to inline-edit. Faster than any modal.
CSV import for legacy data
Migrating shops: import old sales history as CSV so the counters don't start from zero.
Who changed what when
Every manual change is logged with user, time and old/new value - traceable in multi-user setups.
06
Technical details
Clean Shopware integration.
Loaded asynchronously, counted sessionless, no cookies. Works with cache, CDN and custom themes.
Compatibility
Frontend loading
Live values are loaded asynchronously via the storefront API after page render. The page cache stays completely untouched - the plugin does not slow down any cache hit.
Data model
Aggregated values are held in a dedicated table and updated periodically through scheduled tasks. Live viewer counting runs in-memory via Redis (or file cache as fallback).
Performance
The storefront endpoint has its own short cache (60 seconds) - even with many parallel visitors, no database load is created.
Theme integration
Twig block {% block product_live_viewer %}{% endblock %} in the standard detail page, freely overridable in custom themes.
Shopware Store
Available in the official Shopware Community Store - with auto-update notifications.
07
Availability
Through the store or directly from us.
Two routes, the same feature set - pick whichever suits your setup.
Available now
Free
permanently, no running costs
Download the free Plugin Suite and upload it in the admin, no SSH needed. It installs and updates the plugin with one click. You buy the licence directly from us, with an invoice from us and support straight from the developer.
Available now
Listed in the official Shopware Community Store. Installation and updates run through the plugin manager, billing through your Shopware account. Store conditions differ from ours.
08
FAQ
Live Viewer FAQ
Are the numbers real?
Yes. The live viewer counts anonymous sessions on the product page within a time window, five minutes by default, and the visitor's own session never counts. Sales figures come from real orders, with variants combined on the parent product.
Is it GDPR-friendly and cookie-free?
Only an irreversible SHA-256 hash of session ID and sales channel is stored, plus product ID, sales channel and timestamp. No IP addresses, no user agent, no cookies and no third-party services. Entries older than 25 hours are removed automatically.
What does it show when traffic is low?
A minimum threshold keeps the badge hidden until there is enough activity. Instead of the exact number you can show fixed ranges (3 to 5, 6 to 15, 16 and more) or, for the live viewer, the visitors of the last 24 hours.
Where does the counter appear?
In four places on the product page: above or below the buy box and directly above or below the add-to-cart button. All texts can be changed, using the placeholders %count% and %days%.
What does the Live Viewer cost?
Bought directly from Stone & Water the plugin is free. It is also listed in the Shopware Store, where the store terms apply.